“We are excited to be able to share the strategies and financial outlooks for what will be two outstanding companies after the spin-off,” said Steve Cahillane, Kellogg Company’s chairman and CEO at the company’s investor day. WK Kellogg Co builds on the breakfast cereal giant’s 117-year legacy of innovation, which has earned it a majority hold in the North American cereal market with a portfolio of power brands like Frosted Flakes, Special K and Froot Loops. Kellanova will feature a growth-oriented portfolio that is weighted toward snacks and emerging markets, led by highly differentiated brands with considerable opportunity for expansion - think Pringles, Cheez-It and Pop-Tarts, and also international cereal brands like Frosties/Zucaritas and Tresor/Krave. In June last year, Kellogg announced its Board of Directors had approved a plan to pursue a separation of its North American cereal business via a tax-free spin-off.
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